I will create effective website for you

Occasionally a free website design is offered on the Internet. Or you can think that it could be done by a friend of yours who is studying something about computers in school. Theoretically it is possible, but it is similar to a car repair. You can do it yourself or entrust it to a more educated layman, but is it reasonable nowadays? There is not much to repair by yourself on modern cars and would you risk e.g. the failure of the brakes?

It is similar case for modern websites. You have to master several fields to design good websites: marketing, graphic design, copywriting, SEO, IT security, coding (programming). If you underestimate some of them, the site will look amateurish or will be ineffective, meaningless or counterproductive.

If you underestimate security, you can cause disgrace after your site is attacked, but on top of that it can be expensive if customers’ data leaks. Believe me, a lot of home-made sites or sites too cheap can be breached within hours or days. The hackers have automated tools for it, so no matter for them if you are a small and insignificant business. And you will even not know that someone else got your data.

So, entrust the expert work to the experts, whoever you choose, and set aside a reasonably large budget, because no one is wealthy enough to buy cheap things that need to be replaced anyway.

Although graphics are what most perceive at first glance, they are surprisingly not more important than text content. Of course, graphics should attract the visitor. It has about a quarter share in the quality of the site. But the reason why someone came to your site and why he/she stays there is mainly information or the possibility to buy something, etc. That means content. That is why the text is very important.

Of course, the text can be supported by photographs or video, because the picture is worth a thousand words. But even for video you need a special text. It is advisable not to underestimate the preparation of the text and tailor it appropriately for the web. I can make adjustments for you for some amount of text but in case of larger quantities or some complicated assignment it will be good to involve a specialized copywriter.

It would be nice, but you have to take care of everything, the house, the car and the web. For security reasons, it is necessary to update the software running the site regularly. You will need occasionally to change some text or even more. It is also a good idea to constantly monitor whether your site is running without downtime and whether it is fast enough. Therefore, you can find the option to order regular maintenance of your site, so that you will not have any worries.

Like every industry, web design has its own terms that sometimes are not clear to general public. Here are a few of them whose meaning is good to know:

Copywriting – writing texts, especially those that are intended to attract readers or listeners, evoke emotions, encourage action or just remember your company.

CTA, call to action – call for action, for example to make a purchase, leave an e‑mail address, call your phone, etc.

https – protocol enabling secure communication of the web browser with the web server. Today, this is a necessity, not only because of security and increased page load speeds, but also because Google puts sites running the old http protocol at disadvantage in search results.

Error page 404 – if a user enters an address that does not exists on your domain, he gets to the page with an error message. If such a page is properly designed, it is likely that the user will not go away, but will continue to read on existing pages.

PPC advertising, pay per click – popular form of advertising on the Internet, when you pay for each click on your ad, which can be in the form of a banner or in the form of a top search engine results (notice a small square with label Ad for the first few results Google shows you).

SEO – search engine optimization that helps potential visitors find you on Google, Seznam, etc.

Responsive design – since a large number of users today are browsing the web on their mobile devices, it is essential that the pages are adapted to be viewed on smaller mobile and tablet displays and be finger-friendly, in addition to a nice display on the regular monitor.

Indexing the website for search engines – let major search engines know about your new or upgraded site so that it can appear in search results as soon as possible.